Sales works in a CRM. Accounts uses another product. Inventory is maintained in a separate application. Service updates arrive through WhatsApp. Management reports are assembled in Excel. Each system may work individually, but information breaks when it moves between departments.

A spreadsheet may start as a simple lead list. Soon there are separate versions for sales, purchase, stock and accounts. WhatsApp groups become approval channels. Employees search old chats for customer commitments. Managers ask for reports that require someone to combine five files manually.