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From Bagru to the World: The Global Eco-Revolution of Hand-Block Printing

In the dusty lanes of Bagru, a small town just 30 kilometers from Jaipur, a rhythmic thap-thap sound echoes through the air. This is the sound of history being carved, stamped, and preserved. But in 2026, this ancient craft is doing more than just staying alive; it is leading a global fashion revolution.