Bharti Cassette Udyog

About Company

VEENA- The widely popular music establishment from the land of superlatives, Rajasthan, is committed to develop. preserve and promote the rich tradition of Rajastnani Folk- Music. The music created by "Veena:" is devoid of the commercial string attached to the so called popular music of today and presented in its pure traditional form preserving its rich heritage.The endeavor at "Veena" is to appraise music loving public at large about Rajasthani Culture and its common rituals, fairs and festivals. "Veena" is proclaimed to be created with ever increasing popularity of Rajasthani Folk Music. In the last 4 years the company has released about 50 popular albums, out of 4 part of `Ghoomar` has created a milestone in India as well as abroad. The ever increasing demand for "Veena" creation has prompted the company to start making CD of each cassette and around 40 audio Cds have so far been introduced.Turnover of Audio cassettes / Cd and Vcd in Rajasthan:40 crores approx Veena`s share: 40% to 50% New title Release Plan (Annually) 10 title(Cassette/cd/ vcd ) format Dealers Network: Distributors, stockiest and retailer almost every part of India except J &K and Kerla. Product Availability: Middle East countries, U.K., U.S.A., Singapore and Nepal. Future Plan: Attract Non Rajasthani people towards Rajasthani music and songs to popularize as Global music.

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Additional Information

The Music Of Rajasthan